I agree with Todd especially if only ONE tactic can be chosen.
Since joining Twitter a couple of years ago, I have used it to become the ‘virtual fly on the wall’ more often than not. By doing so a business will be able to learn the good, the bad, and the indifferent regarding its brand. The business will also be able to identify keywords, language and alternative strategies to engage its intended audience. In some instances, the business may learn of a new target market or product innovations it hadn’t previously considered.
Stephanie’s suggested use is better at a later stage in the business twitter strategy.
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I agree with Todd especially if only ONE tactic can be chosen.
Since joining Twitter a couple of years ago, I have used it to become the ‘virtual fly on the wall’ more often than not. By doing so a business will be able to learn the good, the bad, and the indifferent regarding its brand. The business will also be able to identify keywords, language and alternative strategies to engage its intended audience. In some instances, the business may learn of a new target market or product innovations it hadn’t previously considered.
Stephanie’s suggested use is better at a later stage in the business twitter strategy.